Agency Trading Desk

An agency trading desk is a team within an ad agency that executes online media buying as a managed service. 5 agency trading desks leverage the current working relationship with your agency and its institutional knowledge of your business and ask for a report on insights gleaned from your data. The reassessment of agency trading desks among advertisers boils down to two things.

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Trading desks were created in order to give the client and the agency more control over the ad placement.

Agency trading desk. They use either proprietary technology or a demand side platform dsp to buy and optimize media campaigns on ad exchanges ad networks and other available inventory sources they are connected with. The future of agency trading desks. Evolve or die march 3 2015 by emily siegel digiday first reported about trouble on the horizon for agency trading desks in 2012. Accuen owned by omnicom media group accuen stands for accurate engagement.

Working with a trading desk allows the client to direct where ad dollars and spent and more closely examine the results to optimize if necessary. Our focus add a subtitle in customizer our focus section advanced targeting. This is omnicom group s programmatic agency. More complicated than regular principal transactions these deals involve the search for and.

A trading desk is where transactions for buying and selling securities occur. Reliable service since there is no third party involved in the trading agency network the companies can trust their services to consistent and integrated with each other. When offered the choice of a disclosed programmatic buy at a premium price versus the trading desk model at a. Best agency trading desk list 2018.

Agency trading desk programmatic media auctions. Advertisers using the services of an agency trading desk don t get direct access to the available media inventory. An alternative would be for your agency or you to work directly with a dsp. An agency transaction is the other popular method for executing a client s orders.

Locate potential customers based on exact point of transaction programmatic. A dsp on the other hand is a piece of advertising technology adtech used by advertisers and agencies to purchase media from publishers via supply side platforms ssps and ad exchanges. When working with an ad network the client often has limited say over where the ad is placed. Trading desks are found in most organizations involved in trading investment instruments such as.

Bid online contact us. Ask if there are mandates real or implied for your agency to use its holding company s agency trading desk.